Lead Generation

Today’s customers have a wealth of information at their fingertips — blogs, review sites, social media, and so much more. Thanks to this information, most customers know what they want, who they want it from, and what they want to pay before they buy.

Growing your business means reaching potential customers before they’ve made up their minds. The key to reaching them is lead generation.

Today, companies collect information about key prospects and tailor marketing messaging and sales pitches to their needs. This mainly happens through digital channels, using a combination of inbound and outbound marketing strategies. Because customers spend so much time online, developing a strong digital presence is a key part of lead and pipeline generation. This is best achieved through inbound marketing strategies like content marketing, website forms, PPC, and search engine optimization — all of which work together to drive prospective customers to your website and, hopefully, to a phone call so you can pitch your product or services.

Technology has made it easier for companies to understand and target prospects. With the right data, you can tailor your online presence to your buyers’ needs and set the stage for lead generation.

When they engage with your brand, customers are looking for something more than an old-fashioned sales pitch. They want to trust your brand and feel good about buying what you’re selling.

In B2C and B2B alike, it’s up to you to earn that trust and build a relationship with each customer. That’s where lead generation and customer journeys come in.

While customer journeys may vary by industry, managing journeys is always about turning prospects into long-term customers. And every customer journey starts with a lead.

Lead generation isn’t about rounding up all the leads you can and forwarding them to your sales team. It’s about using the right channels to find high-quality inbound and outbound leads you can build relationships with.

I specialize in generating both B2B and B2C leads for almost every business niche. I mainly work with local businesses. If you would like to discuss driving leads to your business, then give me a call. At the very least, I will give you some solid lead-generation advice.

Sincerely,
Gary Downey